A merchant account is a bank account where captured credit card funds are deposited at the conclusion of a transaction from your website.  Larger banks offer merchant accounts and in some cases, this can be the same account as your regular bank account.

If you plan to have your website take payments online, then you will need a payment gateway.  A payment gateway is the intermediary agency that processes and validates credit card transactions for Visa, MasterCard, American Express, and Discover.  When users make a purchase on your new... Read More

All logo clients are given a CD containing their artwork for safe-keeping.  We recommend that you make backup copies and store them in separate secure locations.  If you do loose all copies of the artwork, please contact us.  Although we make no guarantee that we will have your... Read More

Google Analytics is a web application that generates detailed statistics about the visitors to a website.  It tracks information such as a visitor's location and keyword usage as well as measures your site's sales, conversions, and engagement goals.  It's an invaluable tool that can... Read More

KPIs, or Key Performance Indicators, are measures that help businesses gauge their current/future performance.  Generally, KPIs refer to the five to 10 metrics that measure key drivers of a business.  KPIs should remain consistent, be measured over time, and should not change unless... Read More

What exactly is metadata?  Technically speaking, metadata means data about other data.  For example, in a library you might find the following metadata on a book: author, title, publication date and call number.  On the Internet, search engines use metadata to help locate relevant... Read More