Signature Brands in Ocala Florida is the premier company developing cake decorating products for the Betty Crocker line of products. When Signature Brands was ready to create new cake decorating kits, they enlisted the creative talents of Mary Simpson, Principal of Bark! Multimedia. Mary designed, sourced, and priced the packaging for Cake Mate and Betty Crocker icing and sprinkle sets that were specifically targeted for the club channel (Sam’s Club, Costco, etc.). These package designs were well received by focus groups and were accepted into both Sam’s Club and Costco enabling Signature Brand’s re-entry into the marketplace.