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Package Design - Betty Crocker Cake Decorating
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  • Package Design - Betty Crocker Cake Decorating
  • Package Design - Betty Crocker Cake Decorating

Signature Brands, LLC

Food & Beverage

Principal of Bark! Multimedia, Mary Simpson, was called on to develop a number of new package designs for Signature Brands of Ocala, under both the Cake Mate and Betty Crocker Brands. While working on the commissioned projects, Mary took a whimsical turn and developed the Just4Kids cookie bucket, which included small sized sprinkle and icing containers as well as a smaller cookie cutter set. Although they had not actually asked for it, Signature Brands management loved the idea and immediately put the idea into production.

Package Design, Graphic Design, Illustration, Label Design