When Bark! Multimedia began working with FAFO, one of the first things that needed to be done was to develop a new logo and supporting corporate identity. Bark! Multimedia created a vibrant logo that referenced the fluid and abstract nature of art. When combined with letterhead, business cards, and envelopes, their new corporate identity was very strong and professional. This new look gave donors confidence that FAFO was an organization that would use donations wisely and for good purpose. The year following its introduction was one of FAFOs best on record.